Bill Nelson profile photo
SWIM Coaches & Teachers Australia (SWIM) is pleased to announce the appointment of Bill Nelson to its board of directors. Mr Nelson, founder of Total Performance Concepts Ptd Ltd, brings a wealth of experience as a company consultant and business coach to his new role, and has a passionate commitment to promoting water safety and education.

With a background of 30 years as an elite international sports coach, Mr Nelson, known as ‘The Success Architect’, has long championed initiatives aimed at ensuring the well-being of communities and works to inspire increased levels of performance in his clients. His dedication and experience of working with profit and non for profit organisations, such as high profile companies Telstra, PriceWaterhouseCoopers and individuals like Daniel Kowalski OAM and Nicole Livingstone OAM, make him a valuable addition to the SWIM board.

“I am honoured to join the board of SWIM Coaches & Teachers Australia,” said Mr Nelson. “I believe it is essential that we equip individuals with the knowledge and skills to stay safe in and around water. I look forward to working with my fellow board members to advance this important mission, as well as to focus on the support and continuous education of our coaches & teachers.”

President of SWIM, Ms Lynn Lonngren said, “We are delighted to welcome Bill Nelson to the SWIM Coaches & Teachers Australia board. His passion for our industry and his ability to lead and develop teams and individuals will be invaluable for our organisation.”

Mr Nelson commenced swim coaching in 1983, and formed his company Total Performance Concepts Pty Ltd in 2000. His appointment to the SWIM board is effective immediately.

“Mr Nelson’s appointment comes as SWIM continues its efforts to provide high-quality swim education to individuals of all ages,” added SWIM CEO Brendon Ward. “His leadership, former experience as a National team coach and ability to influence will undoubtedly bolster SWIM’s initiatives in the education space for both teachers and coaches.”

About SWIM Coaches & Teachers Australia
SWIM Coaches & Teachers Australia (SWIM) is the peak body for swimming Coaches, Teachers and Swim Schools in Australia.

We have a range of priorities for the further development of our learn-to-swim programs, the swim safety industry and the sport of swimming. SWIM Coaches & Teachers Australia is a corporate entity with business objectives and is a not-for-profit special interest group dedicated to providing service to its Members and acting as an advocate on their behalf.

SWIM Coaches & Teachers Australia is dedicated to developing world leading practises in the education, accreditation, professional development and ongoing support for swimming Coaches and swimming and water safety Teachers, as well as developing and empowering our swim school network through the delivery of world’s best practice guidelines, professional development programs, growth opportunities and business support.

Whilst our core business is based in Australia, SWIM Coaches & Teachers Australia has members throughout the world and delivers conferences, resources, courses and services overseas.
SWIM Coaches & Teachers Australia is an active member of both the World Swimming Coaches Association and the International Federation of Swimming Teachers Associations.

For more information about SWIM Coaches & Teachers Australia, please visit

Media contact
Brendon Ward | Chief Executive Officer
Swim Coaches and Teachers Australia
M: 0427 308 220